Split Testing For Dummies
3 Jan
We started split testing for some of our products last week. Only after a week of testing we found out that we were making only 25% of what we could have make from our One Time Offer promotion. I was total newbie to split testing before we performed this to our website. So, today in this post I’m going to cover few thing what a newbie to split testing should know.
What is Split Testing?
Split testing is simply testing different element of a page for better result. The result can directly be related to money or other actions in the website like increasing subscriber to your website.
You can test different version of all of the component for your website. For example, if you’re split testing on a sales page then you might want to test two headlines. You might want to try different buy buttons. Or you can try two different sales pages. One with lots of images and another with a lot of texts or may be with videos.
What is most important while testing is your visitors may have totally different choice. They may like totally different thing than you like in a certain web page. So do not judge your visitors yourself. They them tell you what they prefer. And let their activity tell you what sells from your website.
Types of Split Testing
There are three types of split testing you can do:
A/B/C testing: This testing is the most simple one. In this testing method you test two or more different version of a same page. Sometimes your designer can come up with with two version of page redesign. Or you may conflict with your colleagues on which page sells better. This testing is perfect for such situation. (more…)
