ClickBank has made it very easy to create information product and make money. People who have experience on such products can make one product every other day. I know people who have 20 info products selling from CB. All they have to find in a niche that is profitable. And after that they can outsource the content, pack it up and sell.
It sounds very easy, doesn’t it? But the thing is only very few of those info products actually sale and the other goes unnoticed. As everyone says, content is the King. But makes a content king? What makes user say ” I want to buy that product”, and what makes affiliates say ” I want to promote this product” ? In this post, I am going to elaborate few things that make a info product irresistible to the buyers as well as to the affiliates.
1. Find what problem people are having and propose the solution
It is also called a hook. Hook basically gets into user side and make them feel like “wow, this is what I was exactly looking for”. You research before creating the product should be on the most common problem people have about the product. Your hook will be that most common problems. The hook will them make then make your product important to them go till the end of your product. Here are some of the best ways to create hooks:
- Start with a metaphor or a story
- Start with a question like ” Do you have this problem?”
- Begin with comparison of two person with different results
- Begin with dilemma
2. Formatting is secondary
Let me remind this again(because this is really important), Content Is The King. Do not care or even think about the design marketing strategy etc in the first place. If you do that the quality of your product will be compromised. Create the complete product first and then base your design or formatting according to that. Preliminary market investigation is good but do not get into marketing strategy deeply until your have the product ready.
3. Use the WH format and small paragraphs.
People do not read info products for fun. They buy it to seek the solution. So all the important contents should be written very clearly in a format that is easy to read. You can care less about art side of the content. Put the things in correct sequence. That is what a good info product needs. You should also make sure that the content are in small paragraphs so it will easy to read for the readers. Long paragraph will be harder to scan for readers. Writing in question and answer format is a best way to make it easy for the reader to read.In fact a info product is easy to create if you keep question-answer format from the beginning of your research.
4. Do not necessarily squeeze within your product
Its OK to refer other guides or book in order to give the readers complete information. Do not make a mess by squeezing everything in your book. If there is a nice article in about.com about what you’re covering then its OK to link to that article. This is specially useful if there are long free reports or guides about certain topic within your info product.
5. Do not ever go out of your knowledge territory
It is OK if you do enough research before creating the product otherwise do not make a product of things just because they’ll make more money. You’ll end up making nothing. The point of a info product is it should answer every questions that may arise about the topic. And if you start creating the product without full knowledge, you’ll end up making incomplete product. This is of course not a complete guide for info product creation but these should be the top priorities. If your info product lacks these things then they are not going to sale.